Analyze several health care products, services, or community programs that are advertised on different social media platforms (Facebook, Twitter, Instagram, Internet, Linkedin, YouTube, Google, microblog, wikis, podcasts, websites).
Some examples include:
Central Ohio Primary Care
AESTHETICA MEDICAL SPA
Tweets by Aesthetica
Choose one healthcare product or service that captures your attention.
Spend time on a social media platform reviewing all the information that this organization is
making available for the public to review.
Create an 8-10 slide PowerPoint presentation. The presentation must include:
Detailed speaker notes.
At least two references.
Your Presentation must address all of the following questions:Background:
What is the name and type of the healthcare product or service that you reviewed on a social media platform?
Who is the target market/ audience that the company or organization is attempting to focus on?
Compare the product or service and its target market/ audience to at least one similar product or service.
What was the name of the social media platform(s) used to market the product or service?
Is the social media platform currently in use for this product/service an appropriate choice? Explain, using details and specific characteristics.
Was the social media campaign effective? Explain using specific details.
Based on your research on the product/service and its competitors, analyze three actions you would recommend to improve the social media presence and campaign for the product/service.
What is Search Engine Optimization (SEO) and how can this be used to improve how this product or service is marketed?
The specific course learning outcome associated with this assignment is:
Develop a research-driven marketing plan for a healthcare service provider.