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RUBY is the wedding company

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Markets can be segmented at four levels.
November 13, 2016
HRM 635 – A detailed description of the time
November 13, 2016
Published by Laura Clery on November 13, 2016
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RUBY is the wedding company in Vietnam. It arranges formal wedding reception, clothing, gift and event wedding card. It now plans to add another dimension to the business that is arranging honeymoon packet for the bride and the groom. Compare and contrast different corporate strategy (vertical integration, diversification, mergers and acquisitions, strategic alliances) that company would use to expand the business services and suggest the best possible alternative ?

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Laura Clery
Laura Clery

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